http://www.thehindubusinessline.com/2009/11/21/stories/2009112151391000.htm
Tweeting away: National Stock Exchange
Sagar Bhadra
Tania Kishore Jaleel
Mumbai, Nov. 20 Film stars have taken to it, so have politicians. Now
it is the turn of the National Stock Exchange to log in to "tweet".
India's largest stock exchange is now on Twitter, the popular social
networking and micro-blogging Web site. Account-holders can post
tweets, or messages, that are text-based and not more than 140
characters.
The exchange started posting messages – or tweeting, in Twitter lingo
– on its account from last Friday when it tweeted Nifty level for the
first time (at 5003), followed by an update of the market levels every
5 or 10 minutes.
A week later, and by the end of this Friday, NSE has tweeted its
market levels 352 times and has already garnered 778 followers, or
people on Twitter who regularly track posts from an account.
"NSE coming on Twitter will help retail investors keep in touch with
the markets on a regular basis," said Mr Aditya Mehta, Business Head-
Online Trading, Asit C. Mehta Investment, a domestic brokerage firm.
Using Twitter, the NSE is bridging the gap in the technology divide
and ensuring information reaches the investors directly, as opposed to
doing so through a broker, the avid Twitter-user added.
By being on the micro-blogging Web site, NSE is looking to
differentiate itself as a modern brand and become popular among the
tech-savvy, said Mr Atul Hegde, CEO of Ignitee India, a digital
marketing firm.
Followers of the NSE account can get regular updates through SMS – an
invaluable service to many who do not have regular access to Internet
to check market levels.
This could perhaps explain why the NSE managed to garner a massive
following on Twitter in just a week.
The NSE is certainly not the first stock exchange to get on to the
Twitter bandwagon. London's FTSE, Japan's Nikkei, and America's Nasdaq
are already on the Web site. These stock exchanges tweet more than
just market levels and include posts on market updates and relevant
news items that add value for readers.
"Right now NSE's Twitter account is just a live ticker and could lose
its appeal if it remains unchanged," Mr Hegde added.
Market players said that the NSE could move on to providing more
information on Twitter, similar to the way its global counterparts
have. Now what remains to be seen is whether the BSE will be the next
tweeting exchange.
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